About Fashion Trust Arabia

Fashion Trust Arabia (FTA) is an annual non-profit organization that aims to provide financial and business support as well as international recognition to the dynamic fashion designers in the MENA region.

Fashion Trust Arabia launched in September 2018 under the patronage of HH Sheikha Moza Bint Nasser as Honorary Chair and co-Chaired by HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares, Founder of Fashion Trust.
FTA is the only initiative of its kind operating in the Arab world, dedicated to finding and nurturing talented designers.

FTA has partnered with Matchesfashion.com to provide the winning designers with the business mentorship and overall support they need. The winners will also be stocked on Matchesfashion.com.

Winners will be selected at FTA’s inaugural ceremony taking place during March 2020 in Doha, Qatar, in the presence of HH Sheikha Moza Bint Nasser.
There, the finalists will present their collections to FTA’s judging panel of international industry leaders and figures who will collectively select the winning designers.

Following the success of the BFC Fashion Trust in the UK, which has established itself as a key supporter of British designers who have gone onwards to build global brands, Fashion Trust Arabia was conceived to offer the same opportunities.

We strongly believe that the MENA region boasts an incredibly dynamic and creative potential in fashion, where talented designers are increasingly being afforded global recognition.

Only one question remains: Are you one of them?


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Honorary Chair

Her Highness Sheikha Moza bint Nasser

Her Highness Sheikha Moza bint Nasser

Her Highness Sheikha Moza bint Nasser has been a driving force behind education and social reforms in Qatar for the past two decades. She plays a key role in supporting the Qatar’s National Vision –a far-reaching agenda to transform the country into a robust, knowledgebased society by 2030. Sheikha Moza’s core vision is that quality education is the key to a thriving global economy and sustainable peace. Driven by this vision, she is highly active on the international stage, spearheading projects to promote education and human development throughout the world. In January 2016, Sheikha Moza was appointed as a United Nations Sustainable Development Goals (SDG) Advocate, through which she committed to advocating for access to quality education around the world, in addition to advocating for the importance of all the Sustainable goals for the future of humanity.


Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani

Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani Co-Chair

Her Excellency Sheikha Al Mayassa Bint Hamad bin Khalifa Al Thani is engaged in the fields of formal and informal education. She is Chairperson of Qatar Museums, Doha Film Institute and Qatar Leadership. In having the privilege to serve her country in multiple fields – among them culture, leadership, philanthropy and education – she has been able to facilitate conversations across borders and fields. As a public servant, her objective is to invest in Qatar’s local community, and celebrate Qatar’s diversity using the visual arts as a vehicle for communication. Her current interests are in human development, cultural regionalism and economic growth, using culture as a catalyst for education, dialogue and exchange. Through her public work and support of Qatar Vision 2030, she is building an exciting creative future for Qatar that will connect artistic communities in all areas of culture.

Tania Fares

Tania Fares Co-Chair

Tania Fares is the Founder and Co-Chair of Fashion Trust, a non-profit initiative that is dedicated to finding, funding and mentoring young design talent. Conceived with the purpose of supporting the fashion industry by providing mentoring and donations, the trust supports designers as they build their brand into a thriving global business. Tania is also an ambassador for the BFC and a regular contributor for British Vogue since 2011, and co-authored “London Uprising: Fifty Fashion Designers, One City” alongside Sarah Mower.

“London Uprising: Fifty Fashion Designers, One City” is the first book to go behind the closed doors of the London fashion scene to reveal the full sweep of a contemporary phenomenon that has become the envy of the world.

Early Years

Lebanese British, Tania was born in Lebanon and raised in Paris, and currently based out of LA, London and Beirut. While living in Paris, it was there that she fell in love with the beauty of form and design thanks to her beloved uncle, who showed her the great museums, buildings, and the art of the city. Tania’s involvement in fashion and design began after taking an internship at Pierre Cardin. Inspired by the creativity of the designer’s studio, she has dedicated her professional life to empowering creativity both in London and abroad.

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