Fashion Trust Arabia is a non-profit initiative launched in 2018 under the patronage of HH Sheikha Moza Bint Nasser as honorary chair, with co-chairs HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares. It was initially conceived as a prize to support up-and-coming and established fashion designers in the region, an initiative that has been highly successful in its three years of existence. Fashion Trust Arabia has expanded by launching FTA Pulse. Complementing FTA Prize, this invaluable resource assists in shining the spotlight on the Arab fashion world’s luminaries by bringing attention to the region through features and interviews. Fashion Trust Arabia enhances its educational purpose by offering exclusive mentoring sessions with industry leaders. The online platform also gives insights into each country’s fashion resources with the Directory, whereby individuals and retailers will know where to source materials and which designers best fit their needs, while identifying the emerging designers and the latest fashion products in the region. By exploring local culture, regional trends and the latest innovations, Fashion Trust Arabia now showcases a never-before-seen panorama of the Arab fashion scene, while simultaneously highlighting the sector’s great global significance.
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Dana Nassour Khairallah
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Salma Abdelnour Gilman
Salma Abdelnour Gilman is a food, travel and lifestyle journalist who has written articles for Food & Wine, Travel + Leisure, The New York Times, Aïshti’s A Magazine, O the Oprah Magazine, Time Magazine and many other publications. Early in her career, Salma wrote articles about style trends for Time Out New York, and has highlighted fashion and style icons in some of her travel articles. Salma grew up in Beirut and currently lives in New York City, where she also teaches writing classes at the City University of New York’s Graduate School of Journalism.
Michelle Li is a stylist and fashion editor based in New York City. Her style experiments with colors and is thoughtful and approachable. She is always on the hunt for new, emerging fashion designers and is passionate about uplifting fresh perspectives and creatives. Michelle also moonlights as a model at Anti-Agency.
Tracy Lynn Chemaly
Tracy Lynn Chemaly is a design and lifestyle writer working from Cape Town. She has contributed to international publications such as Pin-Up (US), TL (Belgium), Travesías (Mexico), Aïshti’s A Magazine (Lebanon), Wallpaper* (UK) and Food and Travel (UK). Working on the Design Network Africa program for three years entrenched her in Africa’s creative scene and, as the previous managing editor of South Africa’s Condé Nast House & Garden magazine, she has covered an array of high-end fashion and luxury features.
Caroline Issa grew up in Montreal, Canada and left to do her undergraduate business management degree at the Wharton School, University of Pennsylvania. Starting her career as a strategic management consultant in San Francisco for clients such as Nordstrom and Dr. Pepper/7Up, she later lived in Singapore and ultimately London, working for clients such as Standard Chartered bank and Boots. Caroline made the leap into the world of magazine publishing upon meeting the Tank Magazine co-founders and debuted in the world of fashion in 2002. Since then, she still publishes Tank Magazine. She also launched a digital publication, Because Magazine, 10 years ago, and she continues to create ad campaigns, digital content strategy and brand strategy work with her creative agency Tank Form team. She has been named twice to Vanity Fair’s International Best Dressed List, has been on BoF’s Most Influential list since its inauguration, has styled New York, London and Milan runway fashion shows and luxury brand campaigns, created a namesake label and eight collections for retail partner Nordstrom and designed a sell-out shoe collection for British contemporary brand LK Bennett.
Jamila Halfichi is the fashion editor for Asharq Al Awsat, the leading pan-Arab newspaper founded "off-shore" in London in 1978, where she and the publication are still based today. In 2004, Jamila launched Asharq Al Awsat's Style section, which is still going strong. As a leading fashion voice and critic, what she covers and how she presents it has an impact on readers and other influencers across the region. Prior to Asharq Al Awsat, Jamila was a fashion producer for MBC (Middle East Broadcasting Center) television, before the company relocated from London to Dubai. Prior to Asharq Al Awsat newspaper, she also worked as a contributing freelancer with Hia Magazine and a managing editor for Arrajol Magazine. In 2013, she was the first Arab journalist to be a member of Bof 500 people shaping global fashion.
Ahmad Swaid is a Lebanese-Sierra Leonean content director and consultant. Having graduated from King’s College London with a Master’s in cultural and creative industries, Ahmad has worked with some of the biggest names in fashion publishing – from Garage where he oversaw the launch of their augmented reality app to System Magazine. In 2018 he became Dazed’s head of social, and more recently was made head of content across Dazed Media group, which includes overseeing content across Nowness, AnOther Magazine and Dazed Beauty. In 2020, alongside other Lebanese industry figures, Ahmad co-founded non-profit organization Creatives for Lebanon, in response to the devastating August 4 explosion in Beirut. So far, the group has partnered with Sotheby’s and Beirut Restore, featuring one-off donations and custom items from Middle Eastern and international brands to help support and raise money for Lebanon’s creative sector.
Sarah Miller is CEO and Founder of Sarah Miller and Partners, an independent agency that creates brand strategies and content for a range of luxury and lifestyle brands. She was the founding editor-in-chief of Condé Nast Traveller UK, which she launched in 1997 and ran for 15 years before spending the next three years launching Condé Nast Traveller in India and China, after which she was appointed European editor of Travel + Leisure. Prior to this she had a career in journalism which spans being associate editor (and Arts Editor) of the Daily Telegraph, assistant editor of The Sunday Times (launching Style magazine), launching team ELLE magazine where she edited arts and design and cofounding Blueprint, the leading architecture and design magazine. She has won Editor of the Year seven times. Sarah sits on the International Advisory Board of Ecole Hôtelière Lausanne, the world’s leading hospitality institution, is a trustee of the Whitechapel Gallery and is an Honorary Fellow of the Royal College of Art, where she was a governor for 15 years.
Osman Ahmed is fashion features director at i-D magazine and has written about style, history and design for The New York Times, Vogue and Vanity Fair.
Whitney Robinson is a design and style entrepreneur, editor, real estate investor, television personality and authority in the worlds of luxury, interiors and fashion. He is the former editor-in-chief of ELLE DÉCOR, the world’s leading design brand, which he ran from 2017-2020. Prior to ED, Robinson spent a decade at Hearst Magazines, traveling the world producing style and interiors stories on celebrities and luminaries including: Giorgio Armani, Ralph Lauren, Julianne Moore, Bruce Willis and Seth Myers for Town&Country, House Beautiful and Metropolitan Home. He is the co-founder of Qulture.com, a digital destination for arts and culture in the Middle East. Robinson has written about interiors, fashion, jewelry, food and travel for publications including T: The New York Times Style Magazine, WSJ Magazine and Departures. In addition, he starred in Bravo’s hit design show Best Room Wins (2019), and appears regularly on NBC’s Open House, Watch What Happens Live!, and Always at the Carlyle. He lives in New York City.
Katrina Israel is a writer, editor and brand consultant who recently returned home to Sydney after 10 years in London working for The Evening Standard Magazine, Wallpaper* and Russh. She started out at The Australian Newspaper and Harper’s Bazaar Australia, and has contributed to The Telegraph UK, WSJ and Vogue Australia. Katrina's digital background also includes e-commerce roles for Quintessentially and Net-a-Porter in London.
Alexander Fury is a fashion journalist, author and critic. He is the fashion features director of AnOther magazine, and the men’s critic of the Financial Times newspaper. In 2016, he was made the first chief fashion correspondent at T: The New York Times Style Magazine, a position he held until 2018. Prior to this, from 2013 to 2016 Fury was fashion editor of the Independent, i and the Independent on Sunday newspapers. He was the inaugural men’s critic for American Vogue.com, covering the winter 2016 and spring 2017 menswear seasons. Fury was the first journalist to receive the Editorial Intelligence Award for Fashion Commentator of the Year 2014-15, and is a member of the Business of Fashion’s BoF 500. In 2018, Fury received the Honorary Doctorate of Humane Letters from the Academy of Art University, San Francisco. In the same year, he was the writer for the exhibition Azzedine Alaïa: The Couturier at the Design Museum, London, the first UK retrospective of the designer's work.