Welcome to Fashion Trust Arabia, the first initiative of its kind in the Arab world
FTA is a non-profit organization that provides financial support, guidance and mentorship to emerging designers from across the MENA, while also functioning as a platform of opportunity through which talented Arab designers can grow and receive international recognition.
FTA Prize is the first of its kind initiative in the Arab world. The first edition was successfully launched in 2018, under the patronage and presence of FTA’s Honorary Chair HH Sheikha Moza bint Nasser and Co-chairs HE Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares at an awards ceremony event held Doha, Qatar. Six winning designers were selected across five different design categories. The prize is currently on its fifth edition taking place in Doha on October 2023.
Each year, winning designers will receive a financial grant; $100,000 to $200,000 cash prize, depending on the size of their business, plus $25,000 for the Franca Sozzani Debut Talent Award. Ready-to-Wear, Accessories and Jewelry category winners will also receive a one-year mentorship program from London-based global luxury retailer MATCHES FASHION, who will carry their collections. Harrods will carry the evening-wear category winner’s collection.
FTA is dedicated to supporting and highlighting Arab creatives by shedding the light on talents and creatives from the MENA region while supporting and promoting their work through its platforms through features with topics that range from style, beauty, travel, designer profiles, exclusive interviews, to sustainability, retail and e-commerce, all aimed at highlighting the MENA region. FTA regularly collaborates and partners with brands on capsule collections aimed at fundraising for its community of designers.