Welcome to Fashion Trust Arabia, the first initiative of its kind in the Arab world

About Us

Fashion Trust Arabia is a non-profit initiative launched in 2018 under the patronage of HH Sheikha Moza Bint Nasser as honorary chair, with co-chairs HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares.

It was initially conceived as a prize to support up-and-coming and established fashion designers in the region, an initiative that has been highly successful in its three years of existence. Fashion Trust Arabia has expanded by launching FTA Pulse. Complementing FTA Prize, this invaluable resource assists in shining the spotlight on the Arab fashion world’s luminaries by bringing attention to the region through features and interviews.

Fashion Trust Arabia enhances its educational purpose by offering exclusive mentoring sessions with industry leaders. The online platform also gives insights into each country’s fashion resources with the Directory, whereby individuals and retailers will know where to source materials and which designers best fit their needs, while identifying the emerging designers and the latest fashion products in the region.

By exploring local culture, regional trends and the latest innovations, Fashion Trust Arabia now showcases a never-before-seen panorama of the Arab fashion scene, while simultaneously highlighting the sector’s great global significance.

The Team

Hala Achkar

Managing director


Sophie Safi

Creative Director


Tatiana Akl

Art Director


Elina Barouk

Graphic designer


Marta Hraoui

Curator and communications director


Dana Nassour Khairallah

Social media strategist


Nathalie Semaan

Executive assistant


Strategic Development Committee