Guest Country

Brand Name
SIEDRES

Finalist Category
GUEST CONTRY

I. Company Information

Number of years in business
3

Number of part-time employees
1

Number of full-time employees
21

Countries of Manufacturing
Turkey

Registered trademark country
Turkey, UK, USA, EU

II. Brand & Designer Overview

Director/Designer’s name
Ceylin Turkkan Bilge

Country of Origin
Turkey

Brand Overview
SIEDRES is an imaginary Mediterranean town, a magical and utopian place that we hope to live in one day. It’s idealistic, optimistic, inclusionary, and multidimensional. All of these values are reflected in our colorful and joyful prints, patterns, and design. SIEDRES is a kaleidoscope of color in a gray world. We want to bring levity and hope to a world that’s heavy with gloom. We design for men and women, but aspire to expand into a lifestyle brand.

III. Responsible Fashion

We locally source and produce our materials in Turkey, we do not use real leather products; and our products are locally manufactured. We work with two local women’s collectives who do crochet and beading for every collection. We support handmade work and offer Turkish women a source of work, income, and pride.

IV. Sales & Stockists

Do you have an e-commerce website?
Yes

Do you stock internationally?
Yes

Do you stock in the MENA Region?
Yes

List 5 international stockists you work with
BROWNS FASHION, SELFRIDGES, MODA OPERANDI, SHOPBOP, SSENSE, KITH,HARVEY NICHOLS London

List 5 MENA stockists you work with
HARVEY NICHOLS DUBAI, BLOOMINGDALES KUWAIT

V. Financial Grant & Mentorship

Total amount you are applying for (USD)
100000

Business development strategy and business model over the next three years
We want to continue growing the Women’s wholesale and develop the Men’s wholesale. In terms of e-commerce, we want to elevate the customer’s experience. To do this, we want to grow our creative marketing and design team, which will help enhance Siedres’ visual universe. This enhancement of the visual universe will also extend to physical retail spaces that reflect our brand’s vision and playful attitude.

Proposal for the fund (a breakdown of how money will be spent)

We recently founded our UK company and intend to open an office in London in 2023. London is a city of tastemakers and visionaries. We will use the funds to build up our office abroad and hire the best and brightest creative and design minds to join us in achieving our vision and enhancing Siedres’ visual universe.

Please outline the areas of mentoring you require to achieve each activity

We want to learn more about crafting a creative retail experience, imaginative and effective marketing, and the nitty gritty of opening a retail space.

VI. Financial Statement Overview

Brand Name
LES BENJAMINS

Finalist Category
GUEST CONTRY

I. Company Information

Number of years in business
11

Number of part-time employees
1

Number of full-time employees
104

Countries of Manufacturing
Turkey, China

Registered trademark country
Turkey, UAE, Madrid AGREEMENT, USA, UK

II. Brand & Designer Overview

Director/Designer’s name
BUNYAMIN AYDIN

Country of Origin
Turkey

Brand Overview
Unifying street culture of the West with the little-documented underground of the East, Les Benjamins serves as a catalyst for cultural storytelling through the prism of design. Founded by Bunyamin Aydin in 2011, in Istanbul, the brand has built an influential roster of collaborators and supporters varying from Kim Kardashian and Travis Scott to Daniel Arsham, Nike and Apple. Centred on amplifying and platforming the voices of Eastern youth culture, the Les Benjamins’ community continues to serve as a potent driving force for the brand, which is now stocked in over 60 leading global retailers across 20 countries.

III. Responsible Fashion

We are working on a future transformation into a more sustainable offer that is circular. However, right now we are in talks with consultants and advisors to help us move towards our future goals. We want sustainability to be part of our brand dna. As of now, our biggest category which is our essentials basic line is produced in a certified organic cotton material. However, we know that this is not fully sustainable.

IV. Sales & Stockists

Do you have an e-commerce website?
Yes

Do you stock internationally?
Yes

Do you stock in the MENA Region?
Yes

List 5 international stockists you work with

The Webster Miami & New York Saks 5th Avenue Mexico Tsum Moscow Beymen Turkey (15 locations) Zalando (Luxury department)

List 5 MENA stockists you work with
Ounass ME Harvey Nichols Doha Galeries Lafayette Doha Al Rubaiyat KSA Harvey Nichols Kuwait

V. Financial Grant & Mentorship

Total amount you are applying for (USD)
100000

Business development strategy and business model over the next three years

Set up company in EUROZONE (Germany) to launch our global eCommerce and first flagship stores in Europe (Berlin & London) Global collaboration to tap into new markets Expand our Les Benjamins Bags & Accessories department to grow a high sell-through division as there is a huge potential for growth Launch our own Sneaker line Launch and implement CRM and Loyalty programs Restructure merchandising strategy by creating three segmentations/labels to target the right audiences with the right pricing strategy NFT, Crypto, and Metaverse digitization transformation Hire a COO and form C-level teams and structure Increase DTC channels and maintain B2B channels at a maximum of 20% Being at least 80% sustainable in production, retail, office, and all other aspects of our business within next 3 years (2025) Having consistency and presence at Paris Fashion Weeks Global collaboration with a Sneaker brand (Nike, Adidas, New Balance, Solomon) Global collaboration with an Apparel luxury brand

Proposal for the fund (a breakdown of how money will be spent)

30k usd for a istanbul-based talent to work full-time at Les Benjamisn for our sustainability deparment 20k usd for our atelier department (in-house sampling and tailoring projects/customs) 50k usd for a retail store in europe If the funds will be more, we can share a revised breakdown on how the money will be spent.

Please outline the areas of mentoring you require to achieve each activity

We would like to receive mentoring in global retail, ecommerce and merchandising. Sustainability would also be a key element we would need mentoring.

VI. Financial Statement Overview

Jewelry

Brand Name
SIEDRES

Finalist Category
GUEST CONTRY

I. Company Information

Number of years in business
3

Number of part-time employees
1

Number of full-time employees
21

Countries of Manufacturing
Turkey

Registered trademark country
Turkey, UK, USA, EU

II. Brand & Designer Overview

Director/Designer’s name
Ceylin Turkkan Bilge

Country of Origin
Turkey

Brand Overview
SIEDRES is an imaginary Mediterranean town, a magical and utopian place that we hope to live in one day. It’s idealistic, optimistic, inclusionary, and multidimensional. All of these values are reflected in our colorful and joyful prints, patterns, and design. SIEDRES is a kaleidoscope of color in a gray world. We want to bring levity and hope to a world that’s heavy with gloom. We design for men and women, but aspire to expand into a lifestyle brand.

III. Responsible Fashion

We locally source and produce our materials in Turkey, we do not use real leather products; and our products are locally manufactured. We work with two local women’s collectives who do crochet and beading for every collection. We support handmade work and offer Turkish women a source of work, income, and pride.

IV. Sales & Stockists

Do you have an e-commerce website?
Yes

Do you stock internationally?
Yes

Do you stock in the MENA Region?
Yes

List 5 international stockists you work with
BROWNS FASHION, SELFRIDGES, MODA OPERANDI, SHOPBOP, SSENSE, KITH,HARVEY NICHOLS London

List 5 MENA stockists you work with
HARVEY NICHOLS DUBAI, BLOOMINGDALES KUWAIT

V. Financial Grant & Mentorship

Total amount you are applying for (USD)
100000

Business development strategy and business model over the next three years
We want to continue growing the Women’s wholesale and develop the Men’s wholesale. In terms of e-commerce, we want to elevate the customer’s experience. To do this, we want to grow our creative marketing and design team, which will help enhance Siedres’ visual universe. This enhancement of the visual universe will also extend to physical retail spaces that reflect our brand’s vision and playful attitude.

Proposal for the fund (a breakdown of how money will be spent)

We recently founded our UK company and intend to open an office in London in 2023. London is a city of tastemakers and visionaries. We will use the funds to build up our office abroad and hire the best and brightest creative and design minds to join us in achieving our vision and enhancing Siedres’ visual universe.

Please outline the areas of mentoring you require to achieve each activity

We want to learn more about crafting a creative retail experience, imaginative and effective marketing, and the nitty gritty of opening a retail space.

VI. Financial Statement Overview

Brand Name
LES BENJAMINS

Finalist Category
GUEST CONTRY

I. Company Information

Number of years in business
11

Number of part-time employees
1

Number of full-time employees
104

Countries of Manufacturing
Turkey, China

Registered trademark country
Turkey, UAE, Madrid AGREEMENT, USA, UK

II. Brand & Designer Overview

Director/Designer’s name
BUNYAMIN AYDIN

Country of Origin
Turkey

Brand Overview
Unifying street culture of the West with the little-documented underground of the East, Les Benjamins serves as a catalyst for cultural storytelling through the prism of design. Founded by Bunyamin Aydin in 2011, in Istanbul, the brand has built an influential roster of collaborators and supporters varying from Kim Kardashian and Travis Scott to Daniel Arsham, Nike and Apple. Centred on amplifying and platforming the voices of Eastern youth culture, the Les Benjamins’ community continues to serve as a potent driving force for the brand, which is now stocked in over 60 leading global retailers across 20 countries.

III. Responsible Fashion

We are working on a future transformation into a more sustainable offer that is circular. However, right now we are in talks with consultants and advisors to help us move towards our future goals. We want sustainability to be part of our brand dna. As of now, our biggest category which is our essentials basic line is produced in a certified organic cotton material. However, we know that this is not fully sustainable.

IV. Sales & Stockists

Do you have an e-commerce website?
Yes

Do you stock internationally?
Yes

Do you stock in the MENA Region?
Yes

List 5 international stockists you work with

The Webster Miami & New York Saks 5th Avenue Mexico Tsum Moscow Beymen Turkey (15 locations) Zalando (Luxury department)

List 5 MENA stockists you work with
Ounass ME Harvey Nichols Doha Galeries Lafayette Doha Al Rubaiyat KSA Harvey Nichols Kuwait

V. Financial Grant & Mentorship

Total amount you are applying for (USD)
100000

Business development strategy and business model over the next three years

Set up company in EUROZONE (Germany) to launch our global eCommerce and first flagship stores in Europe (Berlin & London) Global collaboration to tap into new markets Expand our Les Benjamins Bags & Accessories department to grow a high sell-through division as there is a huge potential for growth Launch our own Sneaker line Launch and implement CRM and Loyalty programs Restructure merchandising strategy by creating three segmentations/labels to target the right audiences with the right pricing strategy NFT, Crypto, and Metaverse digitization transformation Hire a COO and form C-level teams and structure Increase DTC channels and maintain B2B channels at a maximum of 20% Being at least 80% sustainable in production, retail, office, and all other aspects of our business within next 3 years (2025) Having consistency and presence at Paris Fashion Weeks Global collaboration with a Sneaker brand (Nike, Adidas, New Balance, Solomon) Global collaboration with an Apparel luxury brand

Proposal for the fund (a breakdown of how money will be spent)

30k usd for a istanbul-based talent to work full-time at Les Benjamisn for our sustainability deparment 20k usd for our atelier department (in-house sampling and tailoring projects/customs) 50k usd for a retail store in europe If the funds will be more, we can share a revised breakdown on how the money will be spent.

Please outline the areas of mentoring you require to achieve each activity

We would like to receive mentoring in global retail, ecommerce and merchandising. Sustainability would also be a key element we would need mentoring.

VI. Financial Statement Overview

Brand Name
LES BENJAMINS

Finalist Category
GUEST CONTRY

I. Company Information

Number of years in business
11

Number of part-time employees
1

Number of full-time employees
104

Countries of Manufacturing
Turkey, China

Registered trademark country
Turkey, UAE, Madrid AGREEMENT, USA, UK

II. Brand & Designer Overview

Director/Designer’s name
BUNYAMIN AYDIN

Country of Origin
Turkey

Brand Overview
Unifying street culture of the West with the little-documented underground of the East, Les Benjamins serves as a catalyst for cultural storytelling through the prism of design. Founded by Bunyamin Aydin in 2011, in Istanbul, the brand has built an influential roster of collaborators and supporters varying from Kim Kardashian and Travis Scott to Daniel Arsham, Nike and Apple. Centred on amplifying and platforming the voices of Eastern youth culture, the Les Benjamins’ community continues to serve as a potent driving force for the brand, which is now stocked in over 60 leading global retailers across 20 countries.

III. Responsible Fashion

We are working on a future transformation into a more sustainable offer that is circular. However, right now we are in talks with consultants and advisors to help us move towards our future goals. We want sustainability to be part of our brand dna. As of now, our biggest category which is our essentials basic line is produced in a certified organic cotton material. However, we know that this is not fully sustainable.

IV. Sales & Stockists

Do you have an e-commerce website?
Yes

Do you stock internationally?
Yes

Do you stock in the MENA Region?
Yes

List 5 international stockists you work with

The Webster Miami & New York Saks 5th Avenue Mexico Tsum Moscow Beymen Turkey (15 locations) Zalando (Luxury department)

List 5 MENA stockists you work with
Ounass ME Harvey Nichols Doha Galeries Lafayette Doha Al Rubaiyat KSA Harvey Nichols Kuwait

V. Financial Grant & Mentorship

Total amount you are applying for (USD)
100000

Business development strategy and business model over the next three years

Set up company in EUROZONE (Germany) to launch our global eCommerce and first flagship stores in Europe (Berlin & London) Global collaboration to tap into new markets Expand our Les Benjamins Bags & Accessories department to grow a high sell-through division as there is a huge potential for growth Launch our own Sneaker line Launch and implement CRM and Loyalty programs Restructure merchandising strategy by creating three segmentations/labels to target the right audiences with the right pricing strategy NFT, Crypto, and Metaverse digitization transformation Hire a COO and form C-level teams and structure Increase DTC channels and maintain B2B channels at a maximum of 20% Being at least 80% sustainable in production, retail, office, and all other aspects of our business within next 3 years (2025) Having consistency and presence at Paris Fashion Weeks Global collaboration with a Sneaker brand (Nike, Adidas, New Balance, Solomon) Global collaboration with an Apparel luxury brand

Proposal for the fund (a breakdown of how money will be spent)

30k usd for a istanbul-based talent to work full-time at Les Benjamisn for our sustainability deparment 20k usd for our atelier department (in-house sampling and tailoring projects/customs) 50k usd for a retail store in europe If the funds will be more, we can share a revised breakdown on how the money will be spent.

Please outline the areas of mentoring you require to achieve each activity

We would like to receive mentoring in global retail, ecommerce and merchandising. Sustainability would also be a key element we would need mentoring.

VI. Financial Statement Overview

Brand Name
LES BENJAMINS

Finalist Category
GUEST CONTRY

I. Company Information

Number of years in business
11

Number of part-time employees
1

Number of full-time employees
104

Countries of Manufacturing
Turkey, China

Registered trademark country
Turkey, UAE, Madrid AGREEMENT, USA, UK

II. Brand & Designer Overview

Director/Designer’s name
BUNYAMIN AYDIN

Country of Origin
Turkey

Brand Overview
Unifying street culture of the West with the little-documented underground of the East, Les Benjamins serves as a catalyst for cultural storytelling through the prism of design. Founded by Bunyamin Aydin in 2011, in Istanbul, the brand has built an influential roster of collaborators and supporters varying from Kim Kardashian and Travis Scott to Daniel Arsham, Nike and Apple. Centred on amplifying and platforming the voices of Eastern youth culture, the Les Benjamins’ community continues to serve as a potent driving force for the brand, which is now stocked in over 60 leading global retailers across 20 countries.

III. Responsible Fashion

We are working on a future transformation into a more sustainable offer that is circular. However, right now we are in talks with consultants and advisors to help us move towards our future goals. We want sustainability to be part of our brand dna. As of now, our biggest category which is our essentials basic line is produced in a certified organic cotton material. However, we know that this is not fully sustainable.

IV. Sales & Stockists

Do you have an e-commerce website?
Yes

Do you stock internationally?
Yes

Do you stock in the MENA Region?
Yes

List 5 international stockists you work with

The Webster Miami & New York Saks 5th Avenue Mexico Tsum Moscow Beymen Turkey (15 locations) Zalando (Luxury department)

List 5 MENA stockists you work with
Ounass ME Harvey Nichols Doha Galeries Lafayette Doha Al Rubaiyat KSA Harvey Nichols Kuwait

V. Financial Grant & Mentorship

Total amount you are applying for (USD)
100000

Business development strategy and business model over the next three years

Set up company in EUROZONE (Germany) to launch our global eCommerce and first flagship stores in Europe (Berlin & London) Global collaboration to tap into new markets Expand our Les Benjamins Bags & Accessories department to grow a high sell-through division as there is a huge potential for growth Launch our own Sneaker line Launch and implement CRM and Loyalty programs Restructure merchandising strategy by creating three segmentations/labels to target the right audiences with the right pricing strategy NFT, Crypto, and Metaverse digitization transformation Hire a COO and form C-level teams and structure Increase DTC channels and maintain B2B channels at a maximum of 20% Being at least 80% sustainable in production, retail, office, and all other aspects of our business within next 3 years (2025) Having consistency and presence at Paris Fashion Weeks Global collaboration with a Sneaker brand (Nike, Adidas, New Balance, Solomon) Global collaboration with an Apparel luxury brand

Proposal for the fund (a breakdown of how money will be spent)

30k usd for a istanbul-based talent to work full-time at Les Benjamisn for our sustainability deparment 20k usd for our atelier department (in-house sampling and tailoring projects/customs) 50k usd for a retail store in europe If the funds will be more, we can share a revised breakdown on how the money will be spent.

Please outline the areas of mentoring you require to achieve each activity

We would like to receive mentoring in global retail, ecommerce and merchandising. Sustainability would also be a key element we would need mentoring.

VI. Financial Statement Overview